Figma x Contra
Makeathon Analysis

Three editions. Thousands of participants. One question: what separates winners from the crowd? We analyzed every available data point to find out.

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21K+
Total Participants
3
Makeathon Editions
318
Entries Analyzed
$300K
Total Prize Pool

What the Data Shows

Six patterns emerged when we compared winners against everyone else.

Early Posters Win More

Winners posted on average Day 4.4 of the submission window, compared to Day 11.7 for non-winners. A full week advantage.

Engagement Gap is Massive

Winners averaged 8.7x more engagement (likes + comments) than non-winners.

Cross-Platform Presence Pays Off

Winners cross-posted to 3.0 platformsvs 1.1 for non-winners. Social amplification works.

Zero Pre-Challenge Advantage

Our video date analysis found no evidence of winners starting before the challenge. The advantage is early submissions within the window.